Creating a Modern Martha

I recently lead a team of visual and user experience designers in launching Marthastewart.com, a responsive food and craft destination, that showcases over 20 years of inspiration, how-to's and products designed around today's DIY consumer.

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A program to celebrate American entrepreneurs

Are you the next "Martha Stewart" of reclaimed furniture making? Let Martha be the judge of that.

I led the interface design and digital branding for the Martha Stewart American Made program built around the idea that creative entrepreneurs should be promoted and celebrated by a brand who's got it in their DNA.

The yearly program kicks off with an online competition to find the best makers in craft, design, style, and food voted by industry leaders and peers. Winners receive funds for their business, a regular editorial spot to bring their voice to the Martha Stewart community, and the ability to be included in the exclusive Martha Stewart American Made store.