A program to celebrate creative entrepreneurs

I led the interface design and digital branding for the Martha Stewart American Made program built around the idea that creative entrepreneurs should be celebrated by a brand that invented DIY.

This annual program kicks off with an online competition to find the best makers in craft, design, style, and food voted by industry leaders and peers. Winners receive funds for their business, a regular editorial spot to bring their voice to the Martha Stewart community, and the ability to be included in the exclusive Martha Stewart American Made store.

creative direction
interaction design
branding